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Description

Article: How does creator rewards program work

The Creator Rewards Program pays eligible creators based on the performance of their videos, focusing on quality, originality, audience engagement, and search value. Payouts are calculated using a formula that considers views, engagement, and other factors. Creators earn rewards by having their videos perform well and meet the program’s requirements. 

Here’s a more detailed breakdown:
1. Eligibility Requirements:
  • Age: Be at least 18 years old.
  • Followers: Have at least 10,000 followers.
  • Video Views: Have a minimum of 100,000 valid video views within the past 30 days.
  • Content: Create original content that is at least one minute long.
  • Account Standing: Have a personal TikTok account in good standing.
  • Geographic Availability: Currently available in select countries, with plans for expansion. 
2. How Rewards are Calculated:
  • Qualified Views:

    TikTok defines “qualified views” as views of at least five seconds, but also considers factors like watch time and finish rate to reward engaging content. 

  • RPM (Revenue per 1,000 Views):

    Rewards are calculated based on the number of qualified views and a rate per 1,000 views. 

  • Standard and Additional Rewards:

    The program may offer standard rewards for meeting minimum requirements and additional rewards for exceeding performance expectations. 

  • Factors Influencing Payouts:

    TikTok considers factors like video engagement (likes, comments, shares), content originality, and the audience’s location. 

  • Payouts are Variable:

    Creators can earn anywhere from $0.50 to $1.00 per 1,000 views, translating to $500-$1,000 per million views. 

3. How to Collect Rewards:
  • Accumulated Rewards: Your rewards are calculated the month after they are obtained.
  • Minimum Threshold: Payments are made on the 15th of the month if the accumulated rewards meet the minimum threshold of $10 USD or the equivalent local currency.
  • Payout Account: Rewards are automatically processed to your designated payout account.
  • Notification: You will receive an inbox notification when a payment has been made. 

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